While APPLiA supports the Data Act’s goal of fostering a fair and innovation-friendly data economy, the regulation, as adopted, raises serious concerns over the protection of trade secrets and confidential business information. Mandatory sharing of potentially sensitive data with users and third parties lacks sufficient safeguards, creating legal uncertainty and competitive risks for the European industry.
Inadequate protection of trade secrets
The current “handbrake,” requiring an agreement on technical-organisational measures (TOMs) with the user, is inadequate and practically unworkable, as it risks trade secrets being widely shared or aggregated to reveal confidential information through multiple data requests.
APPLiA opposes the introduction of Article 88a into the GDPR, which seeks to transpose and 'modernize' the access rules currently found in Article 5(3) of the ePrivacy Directive. While intended to simplify the 'cookie' regime, this amendment creates a legal overlap for the home appliance sector. By shifting these rules into the GDPR, the Commission subjects physical terminal equipment, such as connected household appliances, to a rigid, browser-centric consent framework that was never designed for the Internet of Things (IoT).
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