APPLiA, the trade association representing the European home appliance industry, expresses serious concerns towards the new Proposal Addressing the Negative Trade-Related Effects of Global Overcapacity on the Union Steel Market so-called steel safeguards. Our members represent a significant EU industrial footprint, producing nearly 65 million large appliances directly within the European Union annually. While the European large household appliances market has expanded since 2021, the share of EU-produced appliances in total EU sales fell by 5% in 2024, indicating a worrying trend that is expected to be exacerbated by the proposed steel safeguard measures. Our industry is already reporting plant closures in the EU and expanding capacity in and import from third countries. Doubling the out-of-quota tariff to 50% could accelerate that trend.
The safeguards as envisioned in the Commissions' proposal risk creating shortages of certain types of steel thereby increasing production costs and negatively affecting industry competitiveness. While presented as a general safeguard the proposals impacts are uneven. It places strong emphasis on supporting the European steel producers with almost no consideration of the negative impact on downstream manufacturers. At current capacity, European steel production cannot meet domestic demand at a competitive price. Steel accounts for almost half (46%) of the materials in our products and creating artificial scarcity will significantly cause an increase in our primary production costs.
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