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The voice of the home
appliance industry in Europe

APPLiA is a Brussels based trade association representing one of Europe's largest manufacturing sectors for turnover and employment, with a huge impact on our daily lives
Advancing sustainable lifestyles
Accelerating europe’s growth
ARISTON S.p.A.
BEKO
BSH HAUSGERÄTE GmbH
DAIKIN Europe N.V.
DE LONGHI SpA
DYSON Ltd
AB ELECTROLUX
Hisense
GROUPE ATLANTIC
Haier Europe
iRobot
KitchenAid
LG ELECTRONICS Europe
LIEBHERR HAUSGERÄTE
Midea Europe GmbH
MIELE & Cie. KG
PANASONIC EUROPE LTD.
PHILIPS Consumer Lifestyle B.V.
Procter & Gamble International Operations SA
SAMSUNG Electronics
GROUPE SEB
SMEG
VESTEL
VERSUNI
VORWERK International Strecker & Co

Featured Content

APPLiA launches MyAPPLiA App, the go-to platform for everything home appliances

Available today on iOS and Android, the new MyAPPLiA app, powered by APPLiA – Home Appliance Europe, brings practical appliance knowledge and useful tools closer to you.

At a time when energy costs, energy efficiency and smarter household consumption remain high on Europe’s agenda, MyAPPLiA is designed to help users better understand and maintain the appliances they use every day.

Read more

The Latest

 
A shared strong call for a competitive and resilient European manufacturing ecosystem

Together with three other European industry associations, APPLiA is calling for a stronger, more competitive and resilient European manufacturing ecosystem, following President Ursula von der Leyen’s 2026 State of the Union address. Europe’s manufacturing strength depends on an interconnected value ...

Read more
Policy papers 17 September 2026
 
Europe set to face manufacturing crossroads as appliance market loses 11 years of growth
Press Releases 15 September 2026
 
Joint Letter for a Digitalised EU Single Market
Policy papers 08 September 2026
 
Position paper on CBAM extension to finished goods
Policy papers 31 August 2026
 
APPLiA's Feedback on the Draft Commission Guidelines on the Classification of High-Risk AI Systems
Policy papers 23 July 2026

AT A GLANCE

The home appliance industry in Europe

Direct & indirect value added to GDP

Direct & indirect value  added to GDP
79.718,4

Million €

Total purchases of goods and services

Total purchases of goods and services
44.114,5

Million €

Number of direct and indirect employees

Number of direct and  indirect employees
983.695

People

Number of enterprises

Number of enterprises
3.214

Enterprises

Source: APPLiA Statistical report 2021-2022
by the numbers

APPLiA Statistical Report 2023-2024

This report is a deep look into sustainability, digitalisation and European competitiveness as fostered by the home appliance sector.

CHECK IT OUT
APPLiA Statistical Report 2023-2024
Join APPLiA

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Engage with industry leaders, influence policies, and gain exclusive insights, all while contributing to sustainability, digitalisation, and elevated living standards. Let's collaboratively drive economic growth and sustainability in Europe.

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