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Policy paper on product compliance enforcement on online marketplaces

Policy papers 24 Mar 2025

With almost 4 billion parcels ordered online and delivered annually within the EU, many packages from third countries reach European consumers containing non-complaint products. For the home appliance sector, non-compliance translates into several significant risks. It compromises consumer safety, environmental protection, and undermines fair competition. For instance, non-compliant products often disregard Extended Producer Responsibility (EPR) schemes and fail to meet safety requirements. This not only hampers consumer protection but also undermines the EU’s environmental and sustainability targets and reduces the level playing field. 

Main messages:

➔ Non-compliant products on online marketplaces pose significant risks to consumer safety, environmental goals, and fair competition. Enhancing marketplace accountability and closing legislative loopholes is essential to protect consumers and uphold EU standards.

➔ By holding online marketplaces accountable for compliance and enforcing Extended Producer Responsibility (EPR) schemes, the EU can address free-riding practices, ensure fair competition, and contribute to waste management and sustainability targets.

➔ Online marketplaces need to ensure that for all the products they provide there is a legal representative based in the EU or they are fully accountable for the product compliance of EU legislation.

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