Pillar 2
Living the
Connected Home
Digitalisation is shaping the future of Europe and of its citizens. The number of smart homes is constantly growing and consumers recognise both an advantage in using connected appliances and a potential for making their lives easier. 31 million Europeans will be using smart appliances in 2024.
Statistical Report – 2018-2019
Source: IHS, Forbes
In billions
75 Billion
5x more Global Connected
Devices in 2025
Internet of things - connected devices installed globally, from 2015-2025
In the fourth quarter of 2019, 55.9 million smart speakers were shipped worldwide confirming an important increase in the demand for this type of device. Smart speakers with an integrated virtual assistance can carry out tasks based on users’ voice command and provide control over smart home functions.
Source: Statista
In millions
Others
Harman Kardon/JBL
Amazon
Alibaba
Xiaomi
Apple
JD.com
Sonos
Baidu
Shipments of smart speaker with intelligent personal assistant worldwide, from 2016 to 2019
When looking at home appliances we can confirm that the appeal for connected appliances, such as for fridge, oven, coffee maker and kettle, is already strong.
It means that consumers know that there is an advantage of using connected appliances and potentially making their lives easier.
Source: Deloitte research, 2016
Base: UK consumers 18+ (n=276)”
Appliances consumers are most likely to buy as a connected device, in 2016
1%
Other
16%
Coffee
maker
15%
Kettle
24%
None of the above
21%
Oven
30%
Fridge
25%
Security motion sensors
33%
Security
cameras
30%
Security alarm
40%
Thermostat
40%
Lamps and lighting
Source: Eurostat
Energy consumption in households, for the main energy products,
in Europe, in 2018
64,1%
Space heating
14,8%
Water heating
14,4%
Lighting and appliances
5,6%
Cooking
0,3%
Space cooling
Appeal of Smart Home products categories, in 2019, in 7 markets (Brazil, Chine, Germany, Japan, South Korea, UK and USA).
Source: GfK
Find the product category “very appealing”
Would pay more for relevant category benefits
Appeal of Smart Home products, in 2019
Smart security
Smart health monitor
Smart entertainment
Smart appliances
Smart energy
Source: Statista
72,1 Million
2024
2017
18 Million
Total number of Smart Homes, in Europe
Source: Statista
3,16 Billion
Revenue in 2024
In billions
Revenue from Energy Management in the Smart Home, in Europe
Source: Statista
19,8%
Average annual
growth rate
23,7%
Average annual
growth rate
-3%
Average annual
growth rate
Users of smart appliances in Europe
in million users
Average revenue
per user, in Europe
in million euros
Revenue of smart appliances in Europe
in million euros
Smart appliances in Europe
7.406
31,3
4.200
14,6
289
237
Source: Statista
Revenue of smart appliances in Europe
2018
2020
2022
2019
2021
2023
2024
In euros
Belgium
Netherlands
Ireland
France
Luxembourg
Estonia
Latvia
Russia
Lithuania
Finland
Denmark
UK
Norway
Sweden
Bulgaria
Greece
Turkey
Czech Rep.
Slovakia
Poland
Croatia
Slovenia
Serbia
Italy
Switzerland
Portugal
Spain
Romania
Hungary
Austria
Germany
0-1%
1-2%
2-5%
5-10%
10-20%
>20%
Source: Statista
Users of smart appliances in Europe
2018
2020
2022
2019
2021
2023
2024
In users
Belgium
Netherlands
Ireland
France
Luxembourg
Russia
Finland
Denmark
UK
Norway
Sweden
Czech Rep.
Poland
Italy
Portugal
Spain
Romania
Austria
Germany
Switzerland
0-1%
1-2%
2-5%
5-10%
10-20%
>20%
Turkey
Source: Clarivate Analytics Derwent Innovation
Patents filed with European Patents
Office
EP/WO patent applications
filed in total
Patents granted
by European Patents Office
EP patent granted in total
Patents filed and granted with European Patents Office
Source: Eurostat, R&D related to the business sector
Million €
EU
49,5%
Total:
€ 453.000 Million
Germany
15,9%
France
7,5%
United Kingdom
6,3%
Italy
3,4%
Netherlands
2,5%
Sweden
2,4%
Belgium
2%
Austria
1,9%
Spain
1,9%
Denmark
1,3%
Finland
0,9%
Norway
0,9%
Poland
0,9%
Ireland
0,6%
Czech Rep.
0,5%
Hungary
0,3%
Portugal
0,3%
Greece
0,2%
Slovenia
0,1%
Romania
0,1%
Slovakia
0,09%
Bulgaria
0,07%
Iceland
0,06%
Croatia
0,05%
Estonia
0,03%
Lithuania
0,03%
Latvia
0,03%
Cyprus
0,01%
Malta
0,01%
Luxembourg
0,09%
Research & Development expenditure by EU country, in 2018
Source: Eurostat, R&D related to the business sector
%
+13%
EU28 R&D expenditure growth
Research and Development expenditure growth by EU country,
in 2016-2019
Considering the use of smart appliances, those between 25 and 44 years constitute the vast majority of the used in 2018 with 63%. On the other side, only 17% of the 18-24 years and 15% of the 45-64 years are using smart appliances in 2018.
Source: Statista
Users of smart appliances by age
28%
35%
17%
6%
15%
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