Today APPLiA co-signed with other 10 industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims on products containing legally sound amounts of chemical substances contributing to longer product lifetime, effectiveness, resource and energy efficiency.
According to the proposal by the European Parliament's environment committee (ENVI), making an explicit environmental claim must be prohibited for products containing certain substances. Even if these are present in legally sound and safe proportions under EU legislation. Even if these do not enter in contact with consumers e.g., chemicals contained in the electronic board of a washing machine. Even if these contribute to the durability, efficiency, functioning and overall sustainability of the product. Event if there is no substitute available.
Consumers have the right to reliable environmental information on products to make sustainable purchase decisions. However, such a restrictive approach would only hinder innovation and progress in sustainability.