Circular appliances for a circular cooking: the perks of virtuous transformations

Just like every part of a celery can be used to make different delicacies, home appliances are made of precious resources that can serve different purposes during their lifetime. Paolo Falcioni, APPLiA Director General, at Aperitivo Circolare hosted in Rome at Gambero Rosso's City of Taste.

Europe wastes roughly 88 million tons of its food every year. At the global level, this translates into the dissipation of approximately one-third of all food produced, of which the greatest majority would still be perfectly edible and nutritious. Michelin Star chef Igles Corelli, built the fortune of his award-winning kitchen on the principle that success lies within using food products in their entirety. A concept well-summarised within his trademark expression ‘circular cooking’. In the same way, the home appliance industry has been delivering increasingly higher energy and resource efficiency standards, ensuring that products reaching the terminus of their lifecycle, could be given a second life. In other words, developing and placing on the market circular appliances

This and much more was at the heart of the ‘Aperitivo Circolare’ hosted in Rome at Gambero Rosso’s City of Taste, in the context of the ‘2gether2green’ initiative jointly organised by Italian consumer association - Adiconsum Nazionale and our sister organisation, APPLiA Italia, to promote the benefits stemming from the implementation of circular models, and most importantly educate consumers towards a circular consumption. The occasion also featured a live cooking show, starring the contributions of the ‘father’ of the ‘circular cooking’ philosophy, chef Corelli. Paolo Falcioni, APPLiA Director General, was invited to address the opening speech of the event and participate in the roundtable of experts, sharing the experience of the home appliance industry when it comes to sustainability. 

“Fighting food waste and building a circular culture is a societal change that involves all of us,” explained Mr Falcioni. As an industry, the home appliance sector has long been committed to waste reduction. “Fridges, but also freezers or cooking appliances available on the market, can help consumers in tracking expiration dates, automatically adjust cooling levels based on the type of food or even create shopping lists, order groceries and provide live updates of the status of our fridge content,” detailed Falcioni. This, coupled with the now 20 years old EU Energy Label, working towards improved energy efficiency, and the continuous work of innovation towards resource optimisation, plays a significant role in the fight against global squandering. 

From a systemic point of view, there are many routes to circularity. Let’s take the example of celery. According to chef Corelli, “every part can be used for different preparations to ultimately culminate in one dish or disperse in a number of different delicacies,” ensuring nothing is thrown away, and “everything is transformed and used for its best purposes.” Likewise, home appliances are made of precious resources that can fulfill numerous scopes across their lifecycle. Speaking by the numbers, “today, 90% of the materials coming from the officially collected appliances, when they have reached their end of life, are recovered, recycled and ready to enter again into manufacturing loops, in the form of secondary raw materials,” stated Mr Falcioni. 

All in all, in a circular economy, products serve their purpose for as long as possible and are then transformed into something else, continuing to offer a service to users. For consumers to do their own bit is at the core of this virtuous circle, towards a more sustainable living.